Do you have a retail store? According to the Bureau of Labor Statistics, as of Q3 2020, there were 1,045,422 retail establishments in the US. That’s the highest store count in the last 10 years for the third quarter. Having a successful retail store takes organization, careful planning and experience. Elevating your business using e-commerce can take your sales to the next level. It is easier than you may realize to start selling on the web.
Think about this: a recent study from Accenture noted that the volume of purchases from inexperienced or infrequent e-commerce users is anticipated to grow by 160% going forward. During the global pandemic, online shopping grew as people discovered the simplicity of shopping online and it has become a habit that is enjoyed by consumers. Compounding this trend is the data that approximately 50% of online spending is anticipated to be accomplished by smartphones by fall of 2022. If you’re not selling online, you’re missing out on a lucrative opportunity to expand your customer base and increase sales. But where do you begin?
First, create a customer avatar. Who are you trying to reach? Determine both their demographic makeup including age, gender, location, income and job as well as psychographic data like pain points, interests, passions and beliefs. When you can paint a clear picture on paper of who your ideal customer is, you can drill down and create marketing messaging that speaks directly to them rather than thinking of your customer base is very broad, generic terms.
Think about where you fit in within your target market. What’s your niche? By using tools like Google Trends to investigate the search volume for different product categories over a period of time or social media to tap into what your target customers are complaining about or praising.
Determining how to reach your customers is key. Will you be selling to wholesalers, retailers and business buyers in B2B ecommerce? Or are you in a B2C e-commerce situation by wanting to reach out to consumers directly? A powerful option is to sell on an online marketplace which gives you a boost by providing the ability to reach a built-in array of shoppers.
A recent addition to the online sales arena is CubeSnack. This e-commerce marketplace helps sellers by providing an array of tools to make the process streamlined. By downloading the CubeSnack App on the Apple App Store or Google Play Store, it is easy to create a store and start listing unlimited items. Using CubeSnack Ads, your business can rise to the top of search results and will get your store noticed by potential customers. The seller account gives store owners all of the information they need on their phone including inventory, ad spend and notification of new sales.
Reach more buyers around you as CubeSnack’s search-based algorithm displays your items first to people in your region, depending on what they’re searching for or based on their previous purchases. CubeSnack isn’t like other marketplaces as it lets you stay in control of your sales and offer delivery options beyond simply shipping, including convenient possibilities like in-store pickup or home delivery. BITS, CubeSnack’s Same-day Delivery Program is in beta testing right now, set to launch as a service to sellers in select locations in the United States in early 2022.
One of the most impactful features of selling on CubeSnack is access to a network of professionals who can help in the creative aspects of e-commerce. CubeSnack’s freelance online marketing network gives a store owner the chance to hire a photographer, content creator, graphic designer, or other professional for a single gig or a complete package. Access to this freelance online marketing pool of creative experience is a valuable secret weapon to help your online sales soar.
Download the CubeSnack App today to get started and experience how the power of an e-commerce marketplace can help give you the tools you need to excel online.