Updated: Feb 11
See how social media can be a powerful tool that can help you increase your conversion and scale your ecommerce business.
In the United States, over 295 million people use social media regularly to connect with friends, share images and enjoy content. That is one of the highest social network penetration rates in the world.
If you want to reach over 70 percent of the U.S. population to grow your ecommerce sales by reaching more potential buyers and improving e-commerce conversion rates, social media is a great way to start. Let’s look at some ways to incorporate social media into your marketing strategy.
One effective way is to offer customers the chance to shop on Instagram for your merchandise. In the past, Instagram’s user experience for shopping was clunky, limiting users with links that drove to sites.
Because the process was tedious, many shoppers never made it through the checkout process. But shoppable tags and shoppable galleries are making it easier for retailers to find consumers who can easily shop for their goods on this popular social media platform.
To increase your conversion rate, always incorporate hashtags into your social media posts as they effectively promote traffic to your brand and kick up sales. Those finding your brand through social media hashtags are targeted eyeballs since they already have an interest in your category goods or services.
Make sure that your hashtags are relevant to find those potential customers using campaign-specific, product focused or trending hashtags.
Promote user generated content, which is a trust-building tool to encourage potential shoppers to make a purchase thanks to the positive feedback of someone who has already shopped successfully with you. Positive reviews are amazing and the power of someone’s words is a gift to share on social media.
Data and analytics are essential to see what social media content hits and which misses the mark. By testing which content works well for your ecommerce conversion rates, you can fine tune your social media strategy to take your brand to the next level.
Create discounts, promotions and offers that you can share on your social media platforms. Use this opportunity to engage directly with current and potential customers. Create a sense of urgency, offer discounts and think about what promotions would be compelling to a new customer. Offer these promotions seasonally or around key times that make sense for your brand.
Embrace paid social media ads to reach more eyes than just your current followers, especially if you are starting out with your brand’s social media accounts and haven’t had time to build a large following yet. Investing in ads on Instagram, Facebook and Twitter can help increase sales. By customizing your campaigns, you can reach specific potential shoppers and convert them to customers.
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